NouvelleUSA HSA Logo

Product Distributors for HSA S.p.A., Hair Styling Applications, Bisuschio, Italy



All Nouvelle and Eslabondexx™ products are sourced from botanicals, wherever possible.  

It is our philosophy that no ingredients are imported from an environmentally sensitive region of the world.  

Finally, we never test our ingredients, or our products on animals.  




Happy stylist and happy client


Our key goal is to keep your appointment book full.

That means we want you to have happy customers who go home, or back to work, and rave about the results you have provided. Rave results create referrals; and, referrals are the name of the game. Therefore, unless we are convinced that a product will boost your reputation, we won't sell it.


So, Who Are We?

  • >All Nouvelle products are produced in our own factory in Bisuschio, Italy, just north of Milan.  That means we control the quality of the ingredients and the careful control of the products from start to shipping.  These are not private label products - they are our own, made to our very strict standards.
  • >Quality and innovation are our stock in trade.  We have breakthrough products in our labs that you will see here first.
  • >We are a European Leader in Beauty, focused on providing innovative, first-to-market products where we blend science and technology with style and fashion to meet your most demanding expectations.
  • >We are your partners in providing exciting new products focused on building your salon's brand.
  • >We stand beside you in delivering results your clients will rave about.
  • >We are focused on assisting you in reaching your goals both as a business and as an artist.
  • >We are a premium brand delivering the best Italian color, back bar and retail hair products on the market, at a price point that helps your business thrive.
  • >Nouvelle is the newest color brand in the US.  Our heritage is all Italian.
  • >Nouvelle is currently providing amazing hair color in 65 countries worldwide.  We are successful in those countries because our color works with every ethnicity, in every possible climate.


Today's demanding clients are of a new generation!  Today's client is often a busy professional who puts as much effort into their appearance as they do their business credentials.  This New Generation of professional may run a few miles before breakfast, hit the gym two or three times a week and expects their hair to keep up with them.  That means that hair which is washed as many as ten times a week must not be abused by products in the Health and Beauty aisle of the grocery store.  These clients look to you to provide the products that protect against environmental stress, as well as repair with evey use.

Nouvelle products are botanically-based, nourishing and environmentally sourced.  Our facilities are our own, so we can control every step, ensuring that every product meets our strictest of standards.  You'll find natural oils and plant extracts instead of chemicals.

Want a color system with over 100 tints that can replace the "standard" color system you are now using?  Look at our Color Effective line that nourishes as it supplies rich colors that cover grey in every shade.  Don't want to replace your existing color line right now?  Think how important it is to be able to also offer an ammonia-free, PPD-free color to those customers who are sensitive to ordinary color systems.  That's what our Lively line is all about.  Having an ammonia-free, PPD-free line on hand means never turning a new client away, or having to tell an established client you can no longer color their hair.  Add our ammonia-free, PPD-Free Touch Tone-on-Tone highlightening system for stunning results - again, with any color system.

Want to provide damage protection with every chemical service?  You must get into the latest technology provided by Eslabondexx™. Eslabondexx™ can be combined with any color service, lightening service, straightening or volumizing services, or it can be used as a stand-alone restorative!  Your clients will enjoy the feel of hair that brings back those care-free days when they were teenagers.  It's permanent, embedded in the hair shaft and is not a topical conditioner.  Talk about rave reviews and plenty of referrals!  This is a minimum investment in money and time that brings you those rave results we work so hard to provide you.

We are now offering Eslabondexx™ Color! This color system uses a Liquid Crystal delivery system to bring color deep into the hair shaft, and provide radiant, refracted highlights that will blow you (and your customer -- and your customer's friends) away!



We are fully committed to fighting the unauthorized sale of our products at non-salon retailers.  We also require current cosmetology licenses for all of our licensed, salon customers and mandate that all accounts with missing or outdated license information be updated and validated, or the account is deactivated.

What is Diversion?

Diversion is when products are sold in “unauthorized” places. Salon professional products you find outside of a salon are considered to be “diverted.” When a product has been "diverted," you might see a few bottles in your local supermarket, drugstore, at a discounter store or on online websites.

Flagged Accounts

Customer accounts that are flagged as diverters will not be allowed to shop on the site.  If you feel your account has been flagged in error, please contact Customer Service or call us at (800) 857-5804 x1002.


Please enjoy browsing our website.  If you wish to purchase any product, you must first create an account and prove you are a licensed professional before you may put items in your cart.  We have customer support representatives who can help you, too.

  • If you are interested in becoming a reseller or stockist of our product range please contact Tom Calabretta. Or Contact Us.
  • We are actively seeking Distributors in many places across the USA.  We are most interested in representation in the following locales:  Boston metro, Chicago metro, Los Angeles, Phoenix and South Florida.  

Thank you

The folks at Nouvelle USA